The Official Upwell Toolkit for Saving Sharks During Shark Week 2014
// This Toolkit is in progress.
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Welcome to your home for shark-saving resources to help you defend, protect and celebrate sharks online during Shark Week (starting Sunday, August 10 at 9pm ET)!
There's a lot in here, so we've packed all the action-y goodies at the top, and pushed the background information to the end.
I. Being a Super Engager
- The 2014 Shark Week Cheat Sheet (a one-page pdf packed with tips, info and the Shark Week schedule):
- Shark Week 2013 by the Numbers Social media stats from last year's Shark Week
- It’s Sharkinar Time: Are You Ready? Our promo blog post explaining the sharkinar
- Recordings (July 24th and August 7th), Slides, and Notes from the two 2014 Sharkinars (Shark Week online briefings among conservationists)
- Follow and engage with Shark influencers (Twitter lists to follow during Shark Week)
- Rapid Response Kit for Busting Shark Myths (For when Twitter's going too fast for you to keep up)
- #SharkWeek Social Media: How to Hack It (Social media tips for spreading science and conservation during Shark Week)
- The best-est shark photos and videos to share and amplify
- Don’t forget to ask you boss for flex time during Shark Week! Download our letter: I'll be in at noon, because sharks.
II. Background Information
- Shark Week 101
- Wikipedia
- Shark Week 2014: The Good, The Bad And The Bloody
- Shark Week Lineup
- Shark Week Partners
- Mashable’s Shark Week Feed
- Discovery’s Save the Sharks Resources
- Shark Week Official Online Channels:
- Twitter| Facebook| Tumblr| Website| TVTag(formerly GetGlue)
- Shark Week Debunking
- Shark Week Doubles Down On Its Lies
- Shark Week Opens With Fake Megalodon Documentary
- Sharks Aren’t in the Great Lakes, but Testicle-Nipping Fish Are
- The Best and Worst of Shark Week: Good for Sharks, Bad for Science
III. Even More Sharky Resources!
Where to find good, public domain and creative commons images (be kind to your content creators, always credit images!)
This toolkit is a living, breathing thing, so please send us suggestions for additions and alterations. Also, let us know what this toolkit helps you do, and we'll repay the favor by driving more attention to your content!
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