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Shark Week 2013 by the Numbers

Matt Fitzgerald's picture
on July 3, 2014 - 2:35pm

Because those who don't know their history are doomed to repeat #Megalodon, here are some of our favorite stats from Shark Week 2013.

Shark Week is Big, and Getting Bigger

2013 delivered the most watched Shark Week in Discovery Channel's history. Much like the ratings, online conversation about Shark Week has grown significantly every year. In other words...

To put those numbers in perspective, the infamous "Red Wedding" episode of Game of Thrones pulled in about 1.4 million tweets. Shark Week has formidable internet chops, er, chomps.

Tweeps <3 Sharks

Twitter is the most popular platform for Shark Week discussion, however the data is limited by Facebook's privacy settings (not that we're complaining about privacy). A simple search for Shark Week (and its variants) illustrates just how much conversation is being driven through the platform.

All-time "Shark Week" Tweets by Month

Since the dawn of Twitter the week has generated more than four million tweets about its name alone.

In 2013 each Shark Week show had its own hashtag. Below, you can see how the shows stacked up by mentions.

We have it on good sources that the not-so-good Shark After Dark live nightly talk show will return in 2014. For the record, we are big Bob the Shark fans. 

Shark Week is a Great Time for Shark-Saving

Even though the overall Shark Week conversation is growing like kudzu, the shark science and conservation conversation (represented below by Team Ocean) is actually growing faster. In fact...

With your help, we can keep that trend going and help connect shark fans with shark-saving action. 

If you're looking forward to this year's Shark Week, sign up to attend Upwell's third annual Sharkinar and get ready to save some sharks. 


See you on Team Ocean!

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