Blog Feed
An Upwell uprising? More from the Mobilisation Lab!
Greenpeace's Mobilisation Lab exists to provide Greenpeace and its allies:
a dynamic, forward-looking space to envision, test, and roll out creative new means of inspiring larger networks of leaders and people around the world to break through and win on threats to people and the planet.
Pretty rad, huh? The MobLab's focus on people-powered change, networked campaigning and digital innovation makes them one of our best peers in this space. We read each of their Dispatches voraciously, hungry for the insights from the case studies they provide.
Which is why we were thrilled when they posted on their blog today about our work. What most excites me are the testimonials from Greenpeace campaigners around the world, who will be testing our methods in their campaigns. Alex Rozenfarb from Greenpeace Israel noted:
Every day I am going to have a meeting and have something done up in a creative way. I’ve already bought this monitoring software and starting to make a standardization of how we do it in on a daily basis, I’m going totally in on her strategy.
We hope to hear back from Alex and other participants of Greenpeace's Digital Mobilisation Skillshare to understand what kind of lessons they learn in this new world of minimum viable campaigning.
Read more here: An Upwell uprising? GPDMS session on daily campaigning demonstrates potential for longer, deeper conversations on your issues
Spreading the good word of Big Listening and Minimum Viable Campaigning
This week, our illustrious leader, Rachel Weidinger, is present at the Greenpeace Digital Mobilisation Skillshare outside Barcelona. (Follow along on Twitter at #GPDMS).
This morning, Rachel led a session with global campaigners and organizers on Upwell's model of Big Listening and campaigning (for more on Big Listening, check out Rachel's guest post on Beth Kanter's blog). She not only explained what we do - she also had participants break out into groups to apply Upwell's model to other issue areas. Believe it or not, what we do doesn't just work for the ocean conversation!
Brian Fitzgerald, Greenpeace's Head of Digital Networking and Mobilization, blogged his notes from the session, as well as his awesome work at using our methodology for Indonesia's rainforests. Check out the awesomeness he and his team made:


I thought Brian's post was so awesome, I left a comment for him. You should too!
Big Blue Blogs: 100+ Ocean Conservation Blogs (Updated)

A big thanks to everyone who sent in suggestions for more ocean conservation-themed blogs to add to the original 88 Big Big Blue Blogs post. I've updated the list below. It's up to over 100 blogs!
You can subscribe to the bundle of feeds here.
Feel free to let us know about more big blue blogs by emailing tips AT upwell DOT us, sending a tweet (@Upwell.us), leaving a comment, or sending a message on Facebook.
Big Blue Blogs
- 5 Gyres
- 7 In the Ocean
- Abaco Scientist
- A Cotton Thought
- Abandon Fear
- Antarctica Blog, The
- Aquarium of the Pacific Blogs
- A Sea Change Blog
- Ayana's blog
- Bay-to-Beach Life
- Beach Chair Scientist
- Best Shark Dive in the World
- Blog Aquatic
- Blog de la Mer
- Blogfish
- Blogging for a Healthy Gulf
- BlooSee Blog
- Blue Legacy
- Blue Ocean Institute
- Blue Planet Society
- C-log
- Carl Safina
- Cetacean Cousins
- Clean Ocean Action
- Climate Shifts
- Coastal Coral and Conservation
- Conservation International Blog
- Conservation Law Foundation
- Cool Green Science
- Daily Catch, The
- Daily Ocean, The
- Deafening Sound of Freedom
- Deep Sea News
- Drop-In to Moss Landing Marine Labs
- EarthEcho International
- Earthjustice
- Eat U.S. Seafood
- Echinoblog
- EDFish
- Fishwise
- Food & Water Watch
- Frank Pope
- From Alevin to Adult
- Georgia Aquarium
- Good Fish, Good Cook
- Greenpeace
- Green Progressive, The
- Grist
- Grouper Luna
- ilovebluesea
- Into the Blue
- IUCN International
- Mariah Boyle
- Marine Conservation News
- MarineBio
- Mauka to Makai
- Maya Plass
- Monterey Bay Aquarium
- Mother Nature Network - Oceans
- National Aquarium
- National Geographic's Ocean Views
- New England Aquarium
- Notes From Sea Level
- NYTimes: Green
- Ocean Acidification
- Ocean Acidification Antarctic Cruise
- Ocean Champions
- Ocean Foundation, The
- Ocean Frontiers
- Ocean Futures Society
- Ocean Minds
- Ocean Portal (Smithsonian)
- Ocean Project, The
- Ocean Wild Things
- Oceana
- Ocean of Hope
- Oceans on The Huffington Post
- Oceans on Treehugger
- Oceanwire
- Octopus Chronicles
- Official MPA Blog, The
- Okeanos
- OWOO Blog
- Pacific Environment Blog
- Pacific Voyagers
- PangeaSeed
- Phillips Sustainability Seafood Source
- Plastic Ocean Project, The
- Plastic Pollution Coalition
- Project Blue Hope
- Project Lab
- Rare Dispatches
- RJ Dunlap Marine Conservation Program
- RTSea Archive
- Save Our Seas Foundation
- Save The Bay
- ScienceDaily: Coral Reef News
- ScienceDaily: Oceanography News
- Sea Monster
- Sea Otter Scoop
- Sea Stewards
- Sea Turtle Restoration Project
- Seafish
- Seattle Aquarium
- Shark Diver
- Southern Fried Science
- Surfrider Foundation
- Switchboard, (NRDC)
- Sylvia Earle Alliance (SEA)
- Team Seagrass
- TNACI Field Notes
- UnderwaterTimes
- Upwell
- WDCS - From the Front Line
- White Shark Conservation Trust
- WildAid
- World Oceans Day
- WWF-Canada
- Ya Like Dags?
- Zoological Society of London (Chagos Expedition)
Photo credit: Ocean Rainbow by David D.
Sustainable Seafood Twitter List
The extensive coverage of the Pacific Bluefin Tuna's decline is a great story to leverage in order to increase attention for your own sustainable seafood campaigns. We've created a list of folks who tweet regularly about sustainable seafood to help you with your outreach.
Feel free to let us know about more sustainable seafood tweeps by emailing tips AT upwell DOT us, sending a tweet (@Upwell_us), leaving a comment, or sending a message on Facebook.
You can see the list on Twitter, or below:
A Sea Change
@aseachange
Barton Seaver
@bartonseaver
Becky Selengut
@chefreinvented
Better Fish
@BetterFish
Blue Ocean Institute
@BlueOceanInst
Bun Lai
@miyassushi
Carl Safina
@carlsafina
Casson Trenor
@CassonTrenor
EDF Oceans
@EDFOceans
FishChoice
@FishChoice
Fish2Fork
@fish2fork
Fish Revolution!
@FishRevolution
FishSource
@FishSource
Friend of the Sea
@friendofthesea
Fog Harbor FishHouse
@FogHarbor
Gabe the Fish Babe
@gabethefishbabe
GoodFishBadFish
@goodfishbadfish
Healthy Salmon
@healthysalmon
ISSF
@issf
Jonathan Gonzalez
@EatUSSeafood
NOAA Fisheries
@NOAAFisheries
Oceana
@Oceana
Ocean Wise
@ocean_wise
Paul Greenberg
@4fishgreenberg
Santa Monica Seafood
@smseafood
SASSI
@WWFSASSI
SeaChoice
@SeaChoice
Seafood Choices
@Seafood_Choices
Seafood 4 the Future
@seafoodfuture
SeafoodWatch
@seafoodwatch
SeaWeb Kids
@seaweb_kids
SustainableFishBIZ
@fish4fishEU
Sustainable Seafoodie
@TeamSeafoodie
Upwell Holiday Cookie Party (photos)
On Wednesday night, we invited a few pals to the Upwell offices to make ocean-themed holiday cookies!
We'd love to have you over in 2013. If you're in the neighborhood, let us know. We know your Twitter handle, but we want to meet you face-to-face (:

Matt measures

Ray mixes

Rachel readies the dough

Saray checks the guest list

Francesca Koe (Director of Campaigns, NRDC) makes the first batch


Ray & Deb Castellana (Director of Communications, Mission Blue/Syvlia Earle Alliance)

Saray & Matthew Tucker (Public Programs Presenter, California Academy of Sciences) creating an otter with a sea urchin

Decoration station


Marla Aufmuth (photographer), Maria Finn (author of The Whole Fish) & Vanessa Barrington (PR Manager, Save the Bay)


We believe this to be the first ever cookie depicting Papahānaumokuākea Marine National Monument. This is what happens if you invite the community-minded map geeks from BlooSee to your open house.

Ray, Pedro Valdeolmillos (CEO & Founder, BlooSee), and Tommy Chipman (Community Manager, BlooSee). Tommy made the awesome MPA cookie!

Happy Holidays!
