We keep going on and on about how important Shark Week is - "It's the Super Bowl of the ocean," "It's an unparalleled opportunity to connect with a massive shark fan base," "Sign up for the Sharkinar already," etc. - but don't think we haven't noticed one important detail.
Yeah, Shark Week happens at night. It's when you want to be vegging out, or having dinner with your family, or taking a long bath, or getting your groove on at the local club (ok, that one's for me). You may not necessarily want to extend your working hours so you can livetweet and make memes during shows that promote fake science. Or maybe you do, but you aren't getting the comp time or the overtime pay for all your awesome shark campaigning.
Well, Upwell's got your back. Send this letter to your boss, and if they have any questions, you can direct them straight to us.
The Sharkinar is an annual meeting of shark loving ocean loving online influencers who want to use Shark Week to promote science and conservation. Hosted by Upwell. Register now!
Back in 2012, we told you that Shark Week is the single biggest moment for the online ocean conservation. Team Ocean heard the call and jumped in the #SharkWeek waters, and helped increase the volume of conservation and science in 2012 and again in 2013.
On a typical day, we measure between 30,000-50,000 online mentions of sharks. In 2013 the first day of Shark Week pushed shark mentions close to a million. As we never tire of saying, Shark Week really is the Super Bowl (or World Cup) of sharks.
Shark Week 2014 is approaching faster than a scalloped hammerhead: it starts August 10. We want you to be ready for the ultimate ocean outreach event, so it’s time for Upwell’s third annual Sharkinar!
Our Sharkinars are online meetings that bring in scientists, activists, bloggers, journalists, tweeters, and nonprofits to share data, plot strategy, and complement each others Shark Week campaigns and grow the online conversation together, in a way that benefits the ocean.
Unsurprisingly, the strategies we shared for Shark Week are quite similar to those that Google just encouraged its affiliates to use during the World Cup.
What Google wrote about the World Cup: basically what Upwell has been saying about Shark Week for years. #win
Our first Sharkinar is Thursday, July 24 at 11 AM PST (2 PM EST). Now is a good time to start using the #sharkinar and #sharkweek hashtags to begin building momentum.
Sign up for the 2014 Sharkinar Today!
Upwell is expanding its Big Listening practice, to apply what we've learned measuring and tracking ocean conversations to other social change movements. To meet this need, Upwell established a Fellows program for accomplished, mid-career professionals. Upwell Fellows work directly with senior staff on core Upwell research projects, while building social media analytics and conversation mapping skills. We aim to grow capacity in the movements we work in, and the fellowship program allows Upwell to complete critical research while growing sector capacity by leveling up key individuals.
We're thrilled to have Ted Fickes and Kathryn Jaller joining us as Upwell fellows. They've already been working with us for about a month, and each will be cataloguing their experience to share. Check out the first blog post from Ted and Kathy to learn a bit about what they're learning, asking, and developing with us.
Ted Fickes has worked at the intersection of digital communications, on the ground organizing, public policy and nonprofit management since the mid-1990s. Ted served as Development Director for organizations in Denver and Chicago, put together one of the nation's first nonprofit technology circuit rider programs, founded Colorado Conservation Voters, and started his first consulting firm in 2002 to help progressive nonprofits and campaigns better communicate online. From 2006 to 2011, Ted managed online campaigns and digital strategy for The Wilderness Society. Ted started Bright+3 in 2011 to develop and test people-focused campaign and content strategies with innovative nonprofits, startups and campaigns. Bright+3 has helped incubate new publishing models and content strategies with a focus on how data can be used to track and inform the strength of communications across networks. He is a graduate of Northwestern University and the Lyndon B. Johnson School of Public Affairs at the University of Texas at Austin. Ted is also an advisor to Social Movement Technologies and Web of Change.
Kathryn is a museum technologist and content strategist. She leads digital publishing at the Contemporary Jewish Museum and has spoken widely on the growth of social media in cultural institutions, including at South by Southwest. She founded the "Social Media Superfriends," a consortium of Bay Area social media practitioners, and her work has been featured in The New York Times. She is also an artist who makes things, sometimes inspired by science. Find her latest experiments on Twitter.
Earlier this year, we announced that Upwell was so busy that we needed some extra hands. This week we'll be introducing some of the awesome fantastic people who've joined the Upwell crew.
Our signature ocean newsletter, The Tide Report, needed an ocean-loving, witty science nerd to take the writing reigns. We are thrilled and blessed that Andrew David Thaler, of Southern Fried Science fame, has joined us as a Tide Report writer. Not only is he a marine science aficionado, but he's also a master of the legendary Eastern Carolina Barbecue - a skill he developed from spending over a decade living in rural North Carolina before moving to the Bay Area this year.
Andrew makes some mean barbecue pork.
Andrew David Thaler
Andrew is a deep-sea ecologist and population geneticist, who has worked in ocean conservation for the last 8 years. He has published broadly on deep-sea conservation, marine policy, and science/environmental communication. He is the Editor-in-Chief of Southern Fried Science, one of the most widely read marine science and conservation blog in the English language.You can find him on Twitter and Google+ or check out his most recent outreach project, #DrownYourTown.
Planning is killing us and prototyping will save us
- that's the provocative premise of a new book from Zaid Hassan, cofounder of Reos, and host to a small but mighty group of activists, facilitators, designers and social entrepreneurs that I joined earlier this month for a workshop at the Lokey Graduate School of Business at Mills College.
As a nonprofit consultant and participant in over a dozen strategic planning processes, I've seen the limitations of traditional planning approaches first-hand. The difficulties are confounded when the planning centers on navigating situations or challenges of complexity, where the actions undertaken will inevitably produce reactions from multiple stakeholders and result in a fundamentally new situation.
The startup community, by and large, gets this. The social sector - or at least the funding institutions within the social sector - mostly does not.
For all the talk and activity around Lean Impact, most of the innovation-focussed philanthropic resources are still being passed out to plans constructed within a traditional planning paradigm. Even when the focus is on allegedly on the outcomes, the desire for accountability often results in the imposition of a planning methodology that values presumptive specificity over messy reality (#imho).
Furthermore, the societal challenges we face today are incredibly complex. From climate change to global poverty, from infectious diseases to cyber conflict, the world has never been more interconnected and never been more unsuited to taking on those challenges within a planning paradigm. What are some alternatives?
Hassan laid out a blueprint for what he calls Social Labs - interdisciplinary teams empowered to explore a portfolio of proposed solutions to a particular social or environmental challenge. They do this not by writing white papers or convening blue-ribbon panels, but rather by doing - by working to prototype the implementation of promising ideas in 30- or 60-day sprints. This approach, much like Upwell's own MVC (minimum viable campaign) model of campaigning, draws heavily from agile software development and recognizes that only by getting out of the building (or conference hall) can you test your ideas with real fidelity.
Here's a description in his own words: [UPDATE: the video embed has gone astray - here's Zaid on YouTube]
If you know you're almost inevitably going to fail, then the point is to learn from failure as quickly as possible in order to move forward. Hassan and Reos have brought forward a truly promising approach to big, thorny, complex problems.
I'll be watching their progress with interest, but more importantly with my sleeves rolled up.