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It’s Sharkinar Time: Are You Ready?

Ray Dearborn's picture
on June 26, 2014 - 7:20pm

The Sharkinar is an annual meeting of shark loving ocean loving online influencers who want to use Shark Week to promote science and conservation. Hosted by Upwell. Register now!

UPDATE: Watch the Sharkinar!

Back in 2012, we told you that Shark Week is the single biggest moment for the online ocean conservation. Team Ocean heard the call and jumped in the #SharkWeek waters, and helped increase the volume of conservation and science in 2012 and again in 2013.

On a typical day, we measure between 30,000-50,000 online mentions of sharks. In 2013 the first day of Shark Week pushed shark mentions close to a million. As we never tire of saying, Shark Week really is the Super Bowl (or World Cup) of sharks.



Shark Week 2014 is approaching faster than a scalloped hammerhead: it starts August 10. We want you to be ready for the ultimate ocean outreach event, so it’s time for Upwell’s third annual Sharkinar!

Our Sharkinars are online meetings that bring in scientists, activists, bloggers, journalists, tweeters, and nonprofits to share data, plot strategy, and complement each others Shark Week campaigns and grow the online conversation together, in a way that benefits the ocean.

Unsurprisingly, the strategies we shared for Shark Week are quite similar to those that Google just encouraged its affiliates to use during the World Cup.

What Google wrote about the World Cup: basically what Upwell has been saying about Shark Week for years. #win

Our first Sharkinar is Thursday, July 24 at 11 AM PST (2 PM EST). Now is a good time to start using the #sharkinar and #sharkweek hashtags to begin building momentum.

Sign up for the 2014 Sharkinar Today!

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