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Miriam Goldstein's picture

It seems a bit arbitrary to attribute differences between two times to Upwell (sorry guys, you know I love you). How do you know there wasn't a particular event(s) that influenced the 2012 conversation, that would have meant spikes even in the absence of Upwell's efforts? It might be playing with fire, but I'd like to see a comparison between Upwell-enhanced events and similar events that Upwell did not cover. 

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