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Ray Dearborn's picture

An Upwell uprising? More from the Mobilisation Lab!

on February 12, 2013 - 11:36am

Greenpeace's Mobilisation Lab exists to provide Greenpeace and its allies:

a dynamic, forward-looking space to envision, test, and roll out creative new means of inspiring larger networks of leaders and people around the world to break through and win on threats to people and the planet.

Pretty rad, huh? The MobLab's focus on people-powered change, networked campaigning and digital innovation makes them one of our best peers in this space. We read each of their Dispatches voraciously, hungry for the insights from the case studies they provide.

Which is why we were thrilled when they posted on their blog today about our work. What most excites me are the testimonials from Greenpeace campaigners around the world, who will be testing our methods in their campaigns. Alex Rozenfarb from Greenpeace Israel noted:

Every day I am going to have a meeting and have something done up in a creative way. I’ve already bought this monitoring software and starting to make a standardization of how we do it in on a daily basis, I’m going totally in on her strategy.

We hope to hear back from Alex and other participants of Greenpeace's Digital Mobilisation Skillshare to understand what kind of lessons they learn in this new world of minimum viable campaigning.

Read more here: An Upwell uprising? GPDMS session on daily campaigning demonstrates potential for longer, deeper conversations on your issues

Ray Dearborn's picture

Spreading the good word of Big Listening and Minimum Viable Campaigning

on February 6, 2013 - 10:53am

This week, our illustrious leader, Rachel Weidinger, is present at the Greenpeace Digital Mobilisation Skillshare outside Barcelona. (Follow along on Twitter at #GPDMS). 

This morning, Rachel led a session with global campaigners and organizers on Upwell's model of Big Listening and campaigning (for more on Big Listening, check out Rachel's guest post on Beth Kanter's blog). She not only explained what we do - she also had participants break out into groups to apply Upwell's model to other issue areas. Believe it or not, what we do doesn't just work for the ocean conversation!

Brian Fitzgerald, Greenpeace's Head of Digital Networking and Mobilization, blogged his notes from the session, as well as his awesome work at using our methodology for Indonesia's rainforests. Check out the awesomeness he and his team made:

I thought Brian's post was so awesome, I left a comment for him. You should too! 


Britt Bravo's picture

Big Blue Blogs: 100+ Ocean Conservation Blogs (Updated)

on January 15, 2013 - 2:00pm

A big thanks to everyone who sent in suggestions for more ocean conservation-themed blogs to add to the original 88 Big Big Blue Blogs post. I've updated the list below. It's up to over 100 blogs!

You can subscribe to the bundle of feeds here.

Feel free to let us know about more big blue blogs by emailing tips AT upwell DOT us, sending a tweet (, leaving a comment, or sending a message on Facebook.

Big Blue Blogs

Photo credit: Ocean Rainbow by David D.

Britt Bravo's picture

Sustainable Seafood Twitter List

on January 10, 2013 - 12:56pm

The extensive coverage of the Pacific Bluefin Tuna's decline is a great story to leverage in order to increase attention for your own sustainable seafood campaigns. We've created a list of folks who tweet regularly about sustainable seafood to help you with your outreach.

Feel free to let us know about more sustainable seafood tweeps by emailing tips AT upwell DOT us, sending a tweet (@Upwell_us), leaving a comment, or sending a message on Facebook.

You can see the list on Twitter, or below:

A Sea Change

Barton Seaver

Becky Selengut

Better Fish

Blue Ocean Institute

Bun Lai

Carl Safina

Casson Trenor

EDF Oceans



Fish Revolution!



Friend of the Sea

Fog Harbor FishHouse

Gabe the Fish Babe


Healthy Salmon


Jonathan Gonzalez

NOAA Fisheries


Ocean Wise

Paul Greenberg

Santa Monica Seafood



Seafood Choices

Seafood 4 the Future


SeaWeb Kids


Sustainable Seafoodie

Britt Bravo's picture

Upwell Holiday Cookie Party (photos)

on December 21, 2012 - 9:50am

On Wednesday night, we invited a few pals to the Upwell offices to make ocean-themed holiday cookies!

We'd love to have you over in 2013. If you're in the neighborhood, let us know. We know your Twitter handle, but we want to meet you face-to-face (:

Matt measures

Ray mixes

Rachel readies the dough

Saray checks the guest list

Francesca Koe (Director of Campaigns, NRDC) makes the first batch

Ray & Deb Castellana (Director of Communications, Mission Blue/Syvlia Earle Alliance)

Saray & Matthew Tucker (Public Programs Presenter, California Academy of Sciences) creating an otter with a sea urchin

Decoration station

Marla Aufmuth (photographer), Maria Finn (author of The Whole Fish) & Vanessa Barrington (PR Manager, Save the Bay)

We believe this to be the first ever cookie depicting Papahānaumokuākea Marine National Monument.  This is what happens if you invite the community-minded map geeks from BlooSee to your open house.

Ray, Pedro Valdeolmillos (CEO & Founder, BlooSee),  and Tommy Chipman (Community Manager, BlooSee). Tommy made the awesome MPA cookie!

Happy Holidays!